| Purchased in the Past Year |
Users who bought something during the past year |
Past year |
<Purchase> event is at least '1' during the past 'year' |
| Purchased in the Past 6 Months |
Users who bought something during the past 6 months |
6 months |
<Purchase> event is at least '1' during the past '6 months' |
| Purchased in the Past 30 Days |
Users who bought something during the past 30 days |
30 days |
<Purchase> event is at least '1' during the past '30 days' |
| Multiple Purchases in the Past Year |
Users who completed at least 2 purchases in the past year |
Past year |
<Purchase> event is at least '2' during the past 'year' |
| Multiple Purchases in the Past 6 Months |
Users who completed at least 2 purchases in the past 6 months |
6 months |
<Purchase> event is at least '2' during the past '6 months' |
| Multiple Purchases in the Past 30 Days |
Users who completed at least 2 purchases in the past 30 days |
30 days |
<Purchase> event is at least '2' during the past '30 days' |
| Purchased in Past 6 Months but Not in Past 3 Months |
Users who completed at least 1 purchase in the past 6 months but in the last 3 months |
6 months |
<Purchase> event is at least '1' during the past '6 months' AND excludes <audience> with <purchase> event equals '0' in past three months |
| Loyal Shoppers |
Users who completed at least 7 purchases in the past year |
Past year |
<Purchase> event is at least '7' during the past 'year' |
| Frequent Buyers |
Users who completed at least 5 purchases in the past 6 months |
6 months |
<Purchase> event is at least '5' during the past '6 months' |
| Top Monthly Buyers |
Users who completed at least 3 purchases in the past 30 days |
30 days |
<Purchase> event is at least '3' during the past '30 days' |
| Coupon Lovers |
Users who completed a purchase using a coupon |
30 days |
<Purchase> event is at least '1' during the past '30 days' AND <Coupon Usage> is at least '1' |
| Bought Items with 10% Discount |
Users who bought items with 10% discount |
Past year |
<Purchase> event is at least '1' AND <Redeemed Discount> equals '10' |
| Bought Items with 15% Discount |
Users who bought items with 15% discount |
Past year |
<Purchase> event is at least '1' AND <Redeemed Discount> equals '15' |
| Bought Items with 20%+ Discount |
Users who bought items with 20%+ discount |
Past year |
<Purchase> event is at least '1' AND <Redeemed Discount> is at least '20' |
| Multiple Purchases in Category |
Users who bought at least X items form a specific category during the past year |
Past year |
<Purchase> event is at least '1' AND <Product Purchase Category> event value equals 'xxx' |
| Highest Spenders in Category |
Highest spending users in a category with a cart value of over 15% above the average purchase value |
Past year |
<Purchase> event value is above '$X' AND <Product Purchase Category> event value equals 'xxx' |
| Unconverted Recommendation Engine Clickers |
Users who clicked on at least 2 recommended items during a single session and didn't buy |
Session level |
<Recommendation Widget> even click is at least '2' times AND <Purchase> event equals '0' |
| Converted Recommendation Engine Clickers |
Users who clicked on at least 2 recommended items during a single session and completed a purchase |
Session level |
<Recommendation Widget> even click is at least '2' times AND <Purchase> event is at least '1' |
| Buyers Following Chat Widget |
Users who initiated a chat and have completed a purchase during the same session |
Session level |
<Online Chat> event is at least '1' AND <Purchase> event is at least '1' |
| Buyers Following Search Activation |
Users who conducted a site search and complete a purchase during the same session |
Session level |
<Search> event is at least '2' AND <Purchase> event is at least '1' |
| Conducted Site Search But Did Not Convert |
Users who conducted a site search but didn't complete a purchase |
Session level |
<Search> event is at least '2' AND <Purchase> event is '0' |
| Big Spenders |
Users who completed a purchase with a value of over 15% above the average purchase value |
30 days |
<Purchase> event value is above '$X' AND event is at least '1' time |
| VIP Shoppers |
Users whose Lifetime value exceeds X amount |
Lifetime |
<Lifetime Value> value is above '$X' |
| Shopping Cart Abandoners |
Users with items in their shopping carts from previous sessions but without any purchases |
7 days |
<Add to Cart> event 0 AND <Purchase> event equals '0' |
| Product-Focused Shoppers |
Users who completed a purchase during a relatively short time |
Session level |
<Purchase> event is at least '1' AND <Time to Purchase> value is at most '15' minutes |
| Browsers |
Users who spend a relatively great deal of time on the site |
Session level |
<Purchase> event is '0' AND <Time of Session> value is at least '4:30' |
| Researchers |
Users who spend a lot of time exploring a specific product page |
Session level |
<Pages Per Session> is at most '3' and <Viewed Page Type> contains 'Product Pages' |
| Bargain Hunters |
Users who are on the lookout for the best available deals |
6 months |
<Cateogry Sorting Type> is 'Price: Low to High' OR <Page Visited> is '/on-sale/' at least '5' times |
| One-time shoppers |
Single session users who completed a purchase |
6 months |
<Purchase> event is at least '1' during the past '6 months' AND <Sessions Per User> is exactly '1' |
| Female Shoppers |
Female shoppers with past purchases |
Lifetime |
<Purchase> event is at least '1' AND <Gender> equals 'Female' |
| Male Shoppers |
Male shoppers with past purchases |
Lifetime |
<Purchase> event is at least '1' AND <Gender> equals 'Male' |
| Goal Oriented shoppers |
Users with a high purchase intention who search for a specific product |
Session level |
<Landing Page> is 'product page' OR <search> event is 'model number' |
| Window Shoppers |
Users who browse PDP's without high purchase intention |
Session level |
<Purchase> event is '0' AND <Pages Per Session> value is at least '5' AND <Viewed Page Type> is 'product pages' |
| Psychological Ownership |
Users who add items to cart with no intention of purchasing |
Lifetime |
<Purchase> event is '0' and <add to cart> event is at least '2' |
| Maximizers |
Users who browse entire product category before making a decision |
Session level |
<Pages Per Session> is at least '3' AND <Viewed Page Type> is 'category pages' AND <Event> is 'reached category end' |
| Satisficers |
The opposite of maximizers, users who purchase the first product that matches their criteria |
Session level |
<Purchase> event is at least '1' AND <Viewed Page Type> is 'product page' at most '2' times |
| Brand fans |
Users who are interested the highest-rated products |
Lifetime |
<Cateogry Sorting Type> is 'Most popular' AND event is at least '5' times |
| Logged-in visitors |
Users that have opted-in or created a user account |
Lifetime |
<Event> is 'created account' |
| Newsletter Registerers |
User that have signed up for the newsletter |
Lifetime |
<Event> is 'newsletter signup' |
| Email Visitors |
Users who arrived via email campaign |
Session level |
<Traffic source> is 'email' AND <Campaign> is 'newsletter / specific email campaign' |
| Local Shoppers |
Users who made purchase from the same location as online store |
Lifetime |
<Purchase> event is at least '1' AND <City> equals 'business's city' |
| Distant Shoppers |
Users who made a purchase from location different than location of online store |
Lifetime |
<Purchase> event is at least '1' AND <City> does not equal 'business's city' |
| Geo-Location Shoppers |
Users who make a purchase from a specific geo-location |
Lifetime |
<Purchase> event is at least '1' AND <City> equals 'customer's city' |
| Mobile App Shoppers |
Users who made a purchase from a native app |
Lifetime |
<Purchase> event is at least '2' AND <Event> equals 'mobile app purchase' |
| Affiliate Site Shoppers |
Users who arrived from an affiliate site |
Session level |
<Traffic Source> is 'stated affiliate' |
| Added Products to Favorites |
Users who added a product to their favorites |
Session level |
<Event> is 'add to favorites' |
| Used Specific Delivery Method |
Users who made a purchase using X delivery method |
Lifetime |
<Purchase> event is at least '1' AND <event name> is 'delivery service name' |
| Used Specific Payment Method |
Users who made a purchase using X payment method |
Lifetime |
<Purchase> event is at least '1' AND <event name> is 'payment service name' |